• Mathushaa Sagthidas

MESA Minimalism: The New Generation

Working with MESA Magazine (a group of creative and hardworking woman) to shine a light of really amazing Middle Eastern and South Asian talents has been a beautiful experience so far, looking forward to sharing more from this shoot!


“THE NEXT GENERATION” - MESA Magazine x Lone Design Club


Profiling five pioneering talents across fashion, beauty and music which we will be releasing over the coming weeks..

Presenting:


@_prittmusic - Pritt is a South-London raised songstress putting Tamil music on the map.


@nooriyah._ - DJ Nooriyah is an Arab music specialist DJ and radio host.


@yasitskrishy - Karishma Leckraz is a content creator and eczema awareness campaigner.


@efetishism - Efrem Damiani is the Syrian-Italian fashion designer ‘turning Arabs into hoes.'


@rahemurrahman - Rahemur Rahman is an artist, director and sustainable fashion designer platforming Bangladeshi textiles.



Team:

Art Direction and shoot coordination Kardelen Yuce (@kardelenyuce__ & Armani Syed @armani_sy)


Mathushaa Sagthidas (@mathuxphotos)


Videography and BTS Sparsh Ahuja (@photosparsh)

Production and Set Charlotte McGing (@charlottemcging)

Sound by Hashim Shamsi (@hashim.95)

Styling Jahnavi Sharma (@jahnavixi)

Styling Assistant Armani Syed (@armani_sy)


Words & Interviews Kiran Saggu (@kswaggu) Ketki Mahabaleshwarkar (@ketkimkar) Jeevan Ravindran (@jeevanravindran) Armani Syed (@armani_sy) Kardelen Yuce (@kardelenyuce__)


PR Laura McCluskey (@lauramccluskeypr)


Hair John Harte (@johnhartehair) Joshua Mascolo (@joshuamascolohair)


Make Up Makeup By Agne Didzgalvyte (@agne_did) and Mia Ray (@mia.ray.mua) on behalf of AOFMPro


With special thanks to Dave and Sonia at LDC.


You can see more of the images here!

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