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  • Writer's pictureMathushaa Sagthidas


This project Dark Skinned and Lovely isn't just about showcasing the beauty of these incredible dark skinned south Asian women, it's also about giving them the chance to tell the world about their lived experience as dark skinned south Asians in western society - meet Tabitha Mary.

What does representation mean to you as a dark skinned south Asian woman?

"Representation means so much to me especially as I grew up as a child of immigrants, in a small city in Germany where I was one of a handful of brown kids, not just in my class but in the entire school. Experiencing colourism from a young age, apart from the people in my family I wasn’t really exposed to any dark skin role models or celebrities who were happy about embracing the skin that they were in. This made it difficult for me to relate to people or feel represented as I never saw anyone that looked like me. I was raised believing that being of a darker skin complexion was something to be frowned up or something seen as ’less desirable’ and a ‘negative’ in society so I often wondered what it’d be like to be born into a white family instead, if my life would be easier and if I’d feel more ‘normal’."

Do you feel like you are represented within wider society?

"I do feel way more represented today than I did growing up, we’ve come a very long way but there’s room for improvement. I always say I’m grateful for our move from Germany to the UK as this exposed me to so many different people and cultures that I wouldn’t have if I stayed. Being born in the 90s, and seeing how the media - advertising, the film industry changed, I can certainly see the increase in ‘diversity’ and representation, but media aside we also need that in everyday life - seeing people that look like us making strides, making moves, in big positions and most importantly having a positive impact on others, on real people."

Growing up in a westernised society, how has that impacted how you view your heritage/ appearance/ ethnicity as a south Asian in London?

"As I grew up around white people there were definitely times I felt alienated, different and even embarrassed due to my skin colour, features and culture which was a struggle for my young self to understand. This on top of growing up in a South Asian household and community, where darker skin was seen as ‘less desirable’ made it harder for me to embrace my culture, my skin and feel beautiful being of a darker complexion. I did eventually become desensitised to such comments, to the point where hearing “she’s pretty for a dark girl” is something I saw as a genuine compliment. I didn’t start loving myself until I was about 19, and it’s been an amazing journey since - embracing my roots, culture and most importantly my true self and encouraging others to do the same."

Representation isn't fair within western media but also in south Asian too - how does this make you feel?

"Although I previously said that the media (Western) has come a long way there is still a lot of unlearning/learning that needs doing. The media shouldn’t be inclusive for the ‘sake of’ ticking off the diversity box or so called Tokenism, instead the media needs to be a space where everyone feels heard and represented. Growing up watching Tamil/Bollywood movies, it was evident that representation was lacking - seeing the screen filled with fair skin actors and actresses only, especially those in lead roles - this is all I knew growing up and these were the people we admired, aspired to be. This inevitably has a knock on effect on one’s self-perception, self-image and as a result self-esteem, making it more and more difficult for people like me to accept and embrace the skin we’re in because of our distorted idea of ‘beauty’. As a darker skin South Asian, I definitely feel responsible in enforcing this positive message to whoever I can. I always encourage those around me (family/friends/on socials) to do this as it took me a sad 19 years to come to the realisation and make this change for myself."


Concept: Mathushaa Sagthidas @mathuxphotos

Creative Directors: Mathushaa Sagthidas @mathuxphotos

Photographer/ Photo editor: Mathushaa Sagthidas @mathuxphotos

Crowns/ earrings by Anisha Parmar @anishaparmarlondon

Models: Karishma Leckraz @yasitskrishy, Tabitha Mary @tabithamary_, Sheena Akkulugadu @ak_sheena, Sonali Sutharsan @sobarbiee

Make up and hair: By the models

Styled: All of us

Math x

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